Editorial

Editorial coverage is a highly effective publicity tool, although without the brand-building capability of advertising. Editorial and advertising work well together in media-based publicity campaigns, with the objective style of the editorials complementing the assertive tone of the advertisements

New product developments, application stories, production improvements, premises expansions, new appointments and many other topics can generate worthwhile editorial coverage. Sometimes this will be a few sentences, sometimes a lengthy feature article, depending on the subject matter and what the publications require.

In addition, adding editorial content to websites is an effective way of updating and refreshing them, while at the same time increasing their visibility to internet search engines

Editorial publicity is an important part of our business, and we have generated thousands of column inches of coverage for our clients over the years. Whatever is needed, we have the experience and skills to produce material that publications accept, respect and use.